11.06.2023.

History of the Perun brand

When we decided to introduce the water from our spring to the market and wanted to choose a name that would convey a strong message and explain its qualities, it wasn't that easy. We considered different suggestions, but when one of them was to name our water 'Perun,' we all unanimously agreed. 

The power of the deities in every drop of water. Ancestral power. The strength of the old Slavs. That's exactly how our water is, it brings spirit and strength through every drop you drink. The name "Perun" is a Proto-Slavic word, derived from the Indo-European root "per" i.e. "perk" which means "to hit" (very strong and violent), "to burst" and the suffix "un" which means the one who performs the action. In the Polish language, "pyore" means "to strike", while "piorun" means thunder.

Perun is the Slavic god of sky and thunder, as well as the protector of rulers. According to some traditions, he is also the supreme god of all ancient Slavs. The old Slavs believed that Perun would kill with his thunderbolt anyone who broke his word or lied in testimony, and that is why he was used in all oaths, as well as by rulers when making peace. He is a god with long gray hair and a blue moustache. He drives a carriage, holds the reins in one hand and a weapon - an ax or a hammer - in the other. He throws the hammer at evil people and spirits. Perun was also a drought fighter and was believed to have an influence on rain. From all of the above, it follows that Perun is one of the most famous and most mentioned Slavic gods, someone who was feared, but also trusted and respected.